Harley Earl played the most significant role of the twentieth century auto world in making the car a more artful product. Earl was also the patron saint behind the formation, new direction and success of the Fisher Body Craftsman's Guild (FBCG) in the post WW Two era. The miracle of the mid 20th century industrialized art world is directly linked to Earl's creating the auto design profession in America, and the FBCG and the Detroit Institute of Styling (both geared to develop highly paid automobile designers, see below) were offshoots of this new business calling.
Earl first taught a nation how the automobile design department was the key to unlocking a new and more modern universe of auto making. The volume production stream of professionally designed industrialized art flowing out of GM in the mid-twentieth-century was a beacon to the future success of this giant consumer arena. Creating this formalized business pattern entailed incredible forward vision and therefore was a titanic achievement.
Teenagers Everywhere Often Dream About Futuristic Cars
"Startle them first with a bright light (examine pictures featured below), and then show the kids a car they can hardly imagine driving someday!" That was the strategy used by GM's Styling Section team back in '51 to excite young Fisher Body Craftsman Guild participants visiting the facility.
This innovative automobile and its unique French sword name were conceived long before (nine-years) General Motors Buick line began mass producing Le Sabre cars in 1959. Another great marketing idea from the classic GM era, the Le Sabre name was extremely well known in America and Europe throughout the Fifties. It's fitting that the automobile Harley Earl named way back in 1950 is still regarded today as one of GM's best selling automobile brands.
The original Le Sabre was one of Harley Earl's giant experiments of the future - a low, sleek sports car that appeared to be a veritable jet on wheels; the unveiling by the Styling Section (GM Design) was on December 28, 1950. Appearance-wise, the dramatic sweeping lines of this motoramic masterpiece was the epitome of the dreams of hot rod enthusiasts.