"I GLAD THAT I AMERICAN"

The metaphor on this magazine cover is a subtle reminder of what makes our country so great. Here are the names and faces of people shown on this 1949 cover story; they are a diverse group: Eliopolis, Finkelstein, Smith, Arcala, Bockenek, Kazasian, DeChene, Barbier, Whitener, Beichel, Fogarty, Norquist, Lema. 

Most business leaders would agree, we should never forget what our American forefather's taught us. Why should Motown's elite be exempt? For a change, Ford and GM are going to have to step up to the inevitable plate. If these two majors continue loosing precious market share, this lack of vision will spell certain disaster for the U.S. auto scene in the long run.

From 1938 to 1956, this monthly magazine - GM FOLKS - was published and literally mailed out to hundreds of thousands of GM employees. Amazingly, the company's roster was over 600,000 in 1954. (13 magazine covers of GM FOLKS are displayed below.)

Many of the issues featured information on "SUCCESS, OUR SECRET WEAPON." This was an exclusive area that the modern institution of General Motors had valuable insight on. No kidding, often printed material, like what follows below, came out freely from this unique American company. The text reports that follow below are from a post WW II issue:

In this country the greatest thing we have is the ability to get things done. That ability is the key to this nation's progress in peace: it's the secret weapon for victory in time of war. 

So, the answer to the greatness of the United States lies in this ability to get things done. To slap down individuality is to destroy that greatness. 

"KNOWLEDGE IS THE KEYSTONE FOR ALL PROGRESS"

When new things are needed, in answer to the country's call, they must come from people and organizations that have to be free to get things done.

"Operation Lansing" - Take men and women who make Oldsmobiles. That's their business, their life work—all designed for peace, every facility for peace, and nothing but peace—no other interest or hope but peace in which to work and to live. 

How wide is the circle throughout all free enterprise in Your Land and Mine? Read General Eisenhower's "Crusade in Europe." Turn to page 163, for here Eisenhower first mentions the quantity production of the "Duck" an amphibious vehicle designed and produced by GMC Truck & Coach Division. Then he says, "Incidentally, four other pieces of equipment that senior commanders agree (were) the most vital to our success in Africa and Europe were the bulldozer, the jeep, the 2 ˝ ton truck, and the C-47 airplane. And, curiously enough, none of these is designed for combat." Each is the result of individual industrial effort and of training in the hard practical task of meeting competitive situations year after year.