What would a handful of Harley Earl's motoramic masterpieces (modern works of art) be worth if they were ever to properly appraised ? The Y-Job, LeSabre and Firebird trio I, II and III are priceless national treasures. 

Hirst with The Golden Calf  and motoramic Le Sabre masterpiece with Earl 

Motoramic Crown Jewels of America

Will Harley Earl's Le Sabre be a better investment ten years from now in dollars, euros, pounds, yen, etc...than Hirst's The Golden Calf that sold in September, 2008 for $18.6 million? The following description on Earl's work of art by the American Pulitzer Prize winning writer, David Halberstam, allows people to have a more realistic idea of Le Sabre's true identity today. Inside Halberstam's national best-selling non-fiction book titled, The Fifties, he wrote the following, "Other GM execs drove Cadillacs, but Earl drove the Le Sabre, a highly futuristic car he himself designed; the cost to the company of building this prototype was estimated at roughly $7-million." Well, adjusted for inflation and taking into account the insurance cost to replace this motoramic masterpiece today, $7-mill for Le Sebre back in 1951 translates into being over $35 million in 2009 dollars.

Costing millions of dollars to build over a four year period leading up to its 1951 introduction, this website exposes a trove of historical evidence that's finally surfaced on LeSabre; records, authenticity, etc. All establish how this supercar is perhaps the most influential automobile of the Twentieth Century. For example, watch a GM Design employee in 2002 inadvertently let this information out on the astronomical high dollar cost to make this vehicle, directly below, and examine three mid-century newspaper stories probing into Le Sabre's high dollar value, further down.


Harley Earl with four of his one-of-a-kind dream cars

Why is it a good idea for the new GM to get behind Harley Earl? For one, Earl created priceless works of art on a enormous volume production scale and all the while fostered the rise of Detroit's Dependency on Design. He was the principal business architect of turning "'Design' into the No. 1 reason for car sales in the 20th century!" 


BW article breaks down powerful acceleration & current value of lesser known Earl works of art

A couple of straight forward opinions up on YouTube detailing how modern German auto maker build cars: 1.) "Now I know why GM went bankrupt in Detroit. All the money they were making went into the pockets of management and unions with no thought of the future." 2.) "It's a shame the American auto biz CEOs were too greedy to ever consider building this type of factory." Note, over 1-million people have viewed it. 

See how the following newspaper article shows how GM's CEOs were able to hoodwink the auto journalistic community on importance of this art work by Harley Earl built for GM.

This January, 1987 Detroit News article not only shows how sad the state of affairs were over 20-years ago in Detroit; a time when GM gave one of its greatest works of art to the Ford Museum because the current GM CEO, Roger Smith, wanted to have Le Sabre destroyed because it cost too much money to insure and Smith said GM didn't have a place to store such  expensive vehicles like it. What a total lack of respect to not only what the car stands for, but also to its inventor, Harley Earl, who also first discovered the world-changing design ingredients (a sales weapon) of creating the "art of making cars." 


As one can clearly see evidence below, the media just shot-in-the-dark trying to land true dollar figure of Le Sabre's high cost/value. Using his typical mystique, Earl alerted his team never to reveal it. There were other important business reasons why Earl didn't ever want anyone to find out the sky high number, too. 

GM footed the bill for all the millions that went into his building the car and other rivaling GM big wig execs at the time were often livid Earl didn't ever have to account for where all the money was going in his department. Back then, everyone knew though that Earl had a unique mandate to spend anything, to advance GM Styling, since his department was most responsible for GM's rapidly gaining market share. 

Newspaper reports, like the New York Daily News printed Le Sabre's value "cost some $350,000" and then a Scottish newspaper said Earl's ride was "a million dollar car." These amounts didn't even come close to covering the development cost of the revolutionary new Le Sabre wrap-around panoramic windshield that was among the many "technological firsts" on this supercar.