This 12-page magazine insert on Harley Earl, each page is fully illustrated further down at this section, was used as a marketing device to entice Americans to come back again to buy Buick automobiles made by General Motors. One of the reasons it didn't work was because Buick's 2002-03 advertising budget wasn't anywhere near that of Cadillacs, plus there was no follow through in educating/explaining to the masses who this modern car pioneer really was in history. Although the insert did an adequate job, most car buyers didn't see it (only 40 million of the daVinci of Detroit pull-out ads were released in October 2002 magazine issues such as Vanity Fair, Bon Appétit, Travel & Leisure, Motor Trend, House & Garden, Golf, etc...). Afterwards, from 2003 thru 2004, most people were left wondering about a ghostly like figure appearing in legions of Buick TV commercials featuring an actor, John Diehl, known to many as the Hawaiian-shirt wearing detective Larry Zito in the 1980s' Miami Vice series, portraying the late great GM artist/engineer impresario Harley Earl.

Buick, whose average buyer is over 60 years, knew Cadillac had over six times their annual advertising budget --- and their longtime advertising company McCann-Erickson also knew the product-designs of Buick were outclassed by Cadillac that had successfully drawn on Led Zeppelin music to ground their expensive "Break Through" advertising campaigns of 2002 and 2003. Know matter how good a "dead spokesman" Harley Earl could have ever been to lure consumers back to buying Buicks, the bottom line is that when you put any spokesperson --- including Tiger Woods --- next to a slightly gawky 2003 Buick Rendezvous nobody can help move this kind of merchandize out of the dealership showrooms. Also, could you imagine IceT giving up an Escalade for a Buick Rendezvous?