Photograph directly below details two historic custom-made LeSabre scrapbooks chronicling very first adventures of this supercar being introduced to a world audience in 1951. Rare oversized volumes (notice car's Tri-Star ornament on cover of book 1) each weigh approximately twenty-four lbs and are stored in tailor-made cases inside a secure archival chamber of the General Motors Design Bldg. 

Where is the LeSabre automobile today? 

This one-of-a-kind motoramic masterpiece can be found on display at the General Motors Heritage Center located in Warren, Michigan. And, when it is not being exhibited at a museum or auto show, LeSabre is often housed within the Design headquarters of the GM Technical Center in Warren, Michigan. Even after 60-years, most people's reactions remain the same: LeSabre is from another galaxy. Actual statistics, shown further down, display how unique this "world car" was in the mid-twentieth century and cover the enormous media attention received.

Since this GM automobile (Le Sabre was known as XP-8, too) was also used to conduct a marketing research test on a grand scale, Mr. E's Design Dept. gathered all the statistical information and data afterwards. An estimate was compiled to find out how many people "worldwide" might have seen, read or heard about Le Sabre over the course of the entire calendar year of 1951. Earl must of had his reasons for introducing the car in the mid-century calendar year [Dec. 28, 1950 press release was issued]. Here are some notable figures that were collected:


The Associated Press story by David J. Wilkie reached an estimated 2,000 newspapers and was rewritten for approximately 400 radio stations along with various television communiqué. (TV was just becoming popular.)



The United Press story by Norman Nicholson was relayed to 1,200 newspapers, on both the morning and evening cycles, and 1,000 radio stations received copy.



Newspaper Enterprise Association (NEA) serviced 825 newspapers with a feature story and two mats, an estimated circulation of 25,000,000. 



Central Press serviced a photo mat to more than 225 newspapers with an estimated circulation of 18,600,000. United Features Syndicated sent photo mats to 150 newspaper subscribers, covering an estimated circulation of 15,000,000. The story was also picked up and elaborated upon by a number of the leading automotive and industrial editors. Other feature services sent out the story by way of such columnists as Fred Othman and Bob Considine.

Data from bullet-points, above, is detailed in LE SABRE, Vol. I shown directly below:

The following quote is from the "ENGINEERS' HOTROD" newspaper story shown above: "Dream Car Built by G.M. to Test All the Gadgets in the Book. Can you imagine a car that has everything ever dreamed up by a hotrod-artist, an expert in aerodynamics, an imaginative stylist and a score or so of mechanical engineers?"