1961 Detroit News story, read second column below, mentions Harley Earl's engineering firm contract work for Detroit Tank Arsenal

' Cloud 9 ' Engineering 

Henry Lauve, notice white arrow directly above in GM wartime photo, was an important player on Earl’s team. Mr. Lauve kept this photograph and only opened up on the secret military work he and others did when he was 80-years old. The penalty of talking about important issues (aviation design and  GM Styling's contribution) relating to national security kept men like him quiet, for decades, and / or, from ever freely talking to any journalist or conventional writer. 

Notice selfsame painting above in GM Styling (just left of American flag) is still around today... photos above & below

Once H.J. Earl’s untold story comes forward, it will explain how, with the support of his greatest Detroit business ally -- Larry P. Fisher --  they went on to introduce a more modern way of building high quality volume production vehicles in Detroit (not just cars!). At which time, the general audience will begin to understand the depth of how the Automobile Design profession radically changed our modern world because it was extensively used in GM's building aviation products, too. Moving into the late 1930s it was GM's greatest trade secret, and with America moving into the war years, Earl's unique new math-based production method became America's greatest secret weapon!  

Earl said, "Many tricks have been devised for speeding up this type of art to the tempo of war," and he was referring to his new-game-in-town: the transportation design Styling Section of GM. Again, we don't want to confuse people into thinking Earl did all this on his own, he didn't. The enormous contribution came from many patriotic team leaders such as Fisher, Knudsen, Sloan and Earl. The fabulous Fisher Brothers, mainly Larry and Al, had lined up their first notable U.S. military contract to build 2000 war planes during World War I, click link directly below. This first-rate Detroit aircraft production facility is what set up Fisher Body's leaders to build and then go on to incorporate Earl's new production methods at GM's North American Aviation [NAA] facility before, during and after WW Two. Earl's new design manufacturing techniques became one of America's most advanced secret weapons and it is why midway through the war NAA became the largest plane manufacturer. This all happened in a very short period of time, for GM acquired NAA in the depths of the Depression, 1933, and within a decade's time NAA was the free world's top plane manufacturer. Obviously, all this new information, particularly on NAA, deserves its own web-link, so we'll put it up soon.

Part of this interview, below, outlines a segment of Harley Earl's wartime contributions and demonstrates a side of his Detroit story (consulting to the U.S. military) that even most savvy auto historians, World War II enthusiasts and legions of engineers don't know about. Case in point, very few people know that the very first Graphic Engineering Dept. in industry, ever, was created by Earl inside GM's Styling Section. Click below, and scroll down to page-11 to read Earl expounding on this subject. 

One of the most absurd stories perpetuated by a camp of un-American individuals whom went to extreme measures to keep Harley Earl's true story down all these years, has to do with whether or not this man used wind-tunnel technology for GM's vehicles? Of course he did, but Earl kept all his behind-the-scenes workings cloaked over in secrecy. Anyone in big-business today will tell you that GM's industrial designs - surrounding anything "professionally designed" during the last 75-years - were always kept highly confidential. It's ridiculous that people in the auto world today don't know a thing or two about how Earl invented the "standardization of secrecy in the automobile design profession." Instead of this key fact -- what's quoted in the previous sentence -- being understood throughout the auto industry and car design profession today, most auto insiders and leading execs (especially the top leaders of today's auto design world) don't know anything about it!

Starting in the mid 1960s, top execs in Detroit's auto business didn't see anything wrong with sharing and showing European and Japan's top car manufactures the best new ways to use America's cutting-edge automotive design technologically. It was a giant oversight not to protect this technology like Harley Earl and other top Detroit players had done before during and after WW Two. This was the beginning of the end of Detroit's auto business reining supreme. Decade after decade for over 50 years straight, America's auto world in Michigan has skidded and slumped. 

Later on, a "Wartime Ad Section" will be added to this section showing how big a difference GM was making moving into the 1940s. From this time forward into the beginning of the 1960s, GM was walking the walk and positioned as the No. 1 most valuable brand in the world.