The historical portrait behind the pioneer of the "Car Design" profession has laid underneath the surface for a long time, but America's No. 1 Maker of Dream Machines is finally coming forward. Peruse the various media reports below:

For over a decade now, there's been all sorts of new newspaper articles and magazine stories written  demonstrating this website's commitment to educational awareness on the Lost Automotive Design Legacy of Harley Earl. 



More Media Testimonial:

•     Yahoo Financial News 

Emerging victorious from an intense bidding war that ultimately shattered a long-standing single-bid record at the Barrett-Jackson Classic Car Auction in Scottsdale, AZ, the Hendricks Car Collection has acquired the keys to a one-of-a-kind "dream" car -- the 1954 Oldsmobile F-88 concept car. On Saturday, January 29, 2005, this rarest of rare cars sold for an amazing $3 million. 

"It is our Mona Lisa," stated John S. Hendricks, new owner of the car and the museum's creator. "This GM dream car uniquely embodies the revolutionary design spirit of the legendary Harley Earl, the 'da Vinci' of Detroit. The 1954 Olds F-88 concept vehicle is, I believe, America's finest example of rolling art to emerge from the post-war era," said Hendricks."

•     The New York Times

David Lewis, a professor of business history at the University of Michigan, said Mr. Earl belonged "on anybody's list among the 10 great figures of automotive history." Before Mr. Earl came from Hollywood, there was more to the industry than Model T's, but any artful design was done by outside consultants. "He introduced formalized styling into the automobile industry," Mr. Lewis said. "He came in from the West Coast and brought in California styling. His cars were very attractive and a breath of fresh air insofar as Detroit is concerned.”

"I always believed Harley Earl could be brought back so the American public could finally embrace this one-of-a-kind Renaissance man," said Mr. Earl's grandson, Richard Earl, who consulted with Buick and is working on a biography of his grandfather. Asked if Harley Earl would have liked the modern Buicks in the commercials, the younger Mr. Earl said he thought G.M. could recapture its past verve. But, he said, "it doesn't happen overnight."

•     The Boston Globe

When the ads appeared, most Americans doubtlessly asked, "Who's this Harley Earl guy?" All showing the influence of a man who some argue was the most important figure ever to emerge from Detroit. He took us from the mass-produced boxes of Henry Ford to the low-slung, long-wheelbase cars that endure to this day."

•     The Detroit News

Earl still casts the longest shadow in the auto design field. He’s by far the greatest figure in the industry, the giant among giants, super ego among sizable egos, larger than life, legendary.  

Hollywood director Tony Scott, known for such movies as “Top Gun” and “Crimson Tide,” directed the five new Buick television spots in a campaign called “The Spirit of American Style.” The GM division has made some inroads in capturing a younger market. Golfer Tiger Woods appears in the new GM ads to be shown on the season debut of “Survivor” and the Emmys. 

•     Detroit Free Press

"I can't tell you how many phone calls I get asking who Harley Earl was," said Jeff Taylor, curator of collections at the Alfred P. Sloan Museum, which includes the Buick Gallery. "I tell them he's the guy who began the art of car design."

•     U.S. Auto Scene 

Recent independent research on the campaign is positive, Buick officials said, and plans are to continue to use him “as a metaphor for the inspiration that drives Buick design” and “to create an emotional connection between consumers and the brand." 

People of the world see the art he created every day and don’t know it. You don’t know the name Harley Earl, for instance, but you know the Corvette. He always wanted the object of beauty to get the credit.

•     Grosse Pointe News

Story title: Grandson looks to immortalize 'father of the modern car' 

Richard Earl is planning to write a book about his legendary grandfather and moved from New York City to the Detroit area to pursue this project. Here he found that history is often controversy in this industry of high rollers, giant egos and big money.

•     The Oakland Press 

Harley was a contemporary artist. He created art in moving metal, he created rolling sculptures and today many of his artworks are what people are lusting after at auto shows and cruises," his grandson said. "He was the da Vinci of Detroit, and the Corvette was one of his masterpieces. He was really the first million-seller artist." 

•     Palm Beach Post

On TV, Harley Earl is a ghost, peddling Buicks with Tiger Woods. But in real life, the Palm Beacher and 'da Vinci of Detroit' was the brains behind some of America's greatest cars. 

•     Daily Tribune

The world as we know it would be a duller place if Harley Earl never moved to Detroit. The auto world was black and white until he left Hollywood and colorized it.

•     Monterey County Weekly

Along the way, according to Clyde Hensley, product expert at GM’s media archives in Detroit, “he single-handedly designed 50 million GM products.” In automotive circles, he’s known as “da Vinci of Detroit.” Hensley gives Earl a nod over one of history’s most celebrated artists when speaking of the recent auction of Earl’s F-88—one of his original concept cars, which Earl called “dream cars”—sold for a record $3 million in Arizona last January.“ They pay much more than that for a Picasso and you don’t know what it is,” Hensley says. “I can’t understand that. The F-88 was a one-of-a-kind rolling piece of sculpture, of American history. I don’t see how you can put a price tag on it. It’s priceless.”

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