WAR IN AUTO BUSINESS STILL RAGING AFTER 50 YEARS

The first sentence of the news article, below, conveys the long-term goal of Toyota when it comes to GM: "we will bury you." The WSJ's Detroit correspondent, Joe White, also fleshed out how the rivalry is often fought below-the-surface and not "out loud." Why is this relevant at the end of 2012? Because this competition looks like its heating up again now that Toyota shook off all its economic troubles and set backs from the devastating 2011Tsunami in Japan and is now ready to continue its march to victory. It could be the last leg of a long journey for Toyota as far as attaining auto world supremacy. After all, their market share and fortunes have been zooming higher for four straight decades in a row, while in the same period, the U.S. auto industry's seen enormous market share decay. Faring the worst, GM has lost more than half its 1962 position of fifty years ago when the company was cemented near a 50 percent level. After the bankruptcy in '09, GM's share were hovering at 17 to 18 % and not surprisingly, that's where America's largest car maker's position is heading into the new calendar year of 2013). 

Just as the WSJ's Detroit correspondent reported in 2006, the foreign auto concerns are breaking Detroit's grip on the American auto industry. Diplomatic, cautious, subtle, humbly are words the writer likes using above to describe the No. 1 nemesis to America's auto capital and it's easy to determine Toyota's shrewd leadership paradigm has never been near term based. Their mission is simple, crush GM and it's long legacy of success by the end of each decade with powerful gains in market share numbers and statistics. That's exactly what Toyota has done and that's why they are poised and properly leveraged to gain the ultimate winning hand to take control of perhaps the world's greatest business prize by the year 2020: supplanting GM and landing in the coveted spot of being the No. 1 auto maker heading into the rest of the 21st century!

Not yet having any kind of " turn around action plan" America's auto capital could suffer its mightiest blows in the years to come before the end of 1919. Having the right kind of leadership is the only way to turn things around. Detroit's leaders today need to take a good look at the leadership paradigm that made America's auto giants ride so high and secure during the mid-twentieth century auto world.