Ever go to a major auto show to see the "concept cars of the future" displayed by each auto maker in order to gauge the public's reaction? Well, every single one of these cool cars (some are now towering works of art) are direct descendants of Harley Earl's original Y-JOB. The one-and-only Concept Car press release, featured below, details how America's favorite and best-selling car designer turned his concept car innovation into a giant GM business strategy that went on to quickly reshape the entire modern automotive industry. Generally accepted as the world's first concept car, the 1938 Y-Job is not only one of the most important designs of twentieth century America, but this iconic car has become a national treasure in the new millennia and leading up to its 75th birthday in 2013. Invented first as an innovative business strategy, the Concept Car and/or Dream Car theme is now one of the most historic sales weapons used by worldwide auto makers. Polls show that more than half the people attending various international auto shows primarily go to see all the exciting Concept Cars

Examine the 1956 press release, at left, providing all the details on the pioneering founder of this enterprising new automotive world invention. Key historical documentation, like this, went on to be subverted during GM's darkest period (decade's long) when the company lost historic amounts of auto market share from 1970-2005; it was the largest twenty five year drop ever recorded in the history of the auto industry. Obviously, it helps explain why so many other great things were mislaid during this period. That's why this press release wasn't found until 1999 inside a dusty archival chamber in Motordom.  After all, it's easy to see now that there's a tight correlation between most all of GM's leaders between this dark period disliked anything historic relating to GM's mid-twentieth century boon years. So, it might not be a bad idea for GM to move forward having some sort of corporate responsibility to uphold certain historic treasures -- that way the company's leaders could not only get back on the positive side of things but it could also send out a new message how, "GM's going in the right direction" again.  Notice both the New York Times and BusinessWeek only began reporting on this important history "on the significance of the Y-Job" once Mr. Earl's artistic story began to come back into the limelight. 

January 27, 2006 BusinessWeek article, below, increases awareness on rising values of the world's first concept cars.

Above portrait by David North details seven wonders of Earl’s dream car world.